Born and raised in the Phoenix area, it didn’t take long for me to fall in love with the desert (and alllll the cacti and critters that call Arizona home). As I grew into my love of exploring through family camping trips and hikes, I quickly realized just how many incredible adventures awaited me both within and beyond Arizona.
When it was finally time for me to focus on the future, I opted for marketing-focused degrees in hopes that I’d someday be able to combine this knowledge with my desire to promote accessibility in the outdoors. I’ll let you in on a little secret…it worked, and now I help adventurous businesses prioritize inclusivity, too.
My nature-lovin’ parents welcomed me to the world and quickly recognized (and embraced) my status as a high-maintenance Taurus.
After my brother and I were told to ‘go play outside’ for the thousandth time, it finally clicked that there’s no such thing as boredom in the great outdoors.
It was love at first sight (no, really, we’re soulmates). This fluffy, faithful feline immediately stole our hearts and has since grown into his role as chief cuddle officer of Jacey Out West.
After realizing I was a serial entrepreneur, I promptly chased my passions via a degree in Communications & Media Studies.
Dominick and I got married at the base of Cathedral Rock in Sedona, AZ *swoon*
I checked ‘graduate with a Masters in Digital Audience & Marketing Strategy’ off my list and decided to officially share my knowledge with others by launching Jacey Out West.
I’m on a mission to continue delivering practical insights and guidance to help outdoor brands make the world a better place. My understanding of social media, strategic campaigns, and digital audiences allow me to better serve brands who believe in inclusive access to the great outdoors.
When Dominick and I adopted Kelso in 2015, it was mostly because once we met him, we couldn’t imagine a life without him.
Now, he’s learning to love nature as much as I do, and enjoys birdwatching on the patio, posing for sunny close-ups, and serving as chief cuddle officer of Jacey Out West.
Ever wondered what gear, creator tools, or songs I swear by? Check out my curated collection of favorites for every occasion – whether you’re prepping for a long hike or getting ready to batch content, there’s something here I know you’ll love.
If you’re an outdoorsy brand looking to turn up the heat on your social strategy, an influencer hoping to find more comfort in content creation, or a creative entrepreneur looking for guidance and clarity, I’m eager to share my insights with you. Let’s work together to eliminate barriers, squash limiting beliefs, and set boundaries, all while building a business and creating value for your audience.
